Exchange App Case Study
Time line
June 21st 2024 - August 5th 2024
Role
UX UI designer and UX researcher
overview
The apps purpose is to allows people to safely exchange money internationally, utilizing an international wallet. Consumers also have the resources to better understand exchange rates and other aspects of the market. Our target consumers are frequent travelers both young and old. These are people who need access to their money from anywhere on the globe.
Tools
Figma
Photoshop
The Problem
While traveling back home to Jamaica a realization occurred. The current ways to exchange currencies was inconvenient and a more simple solution could be utilized.
The Goal
An app that allows people to safely exchange money from anywhere at anytime. Utilizing an international wallet that was accessible to everyone with a phone.
Research
During my research I utilized
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User journey maps
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Personas
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Problem statements
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User research
This research stems from three places secondary research, primary research and interviews.
Some of the main issues people have with traveling abroad is finding a safe and secure place to exchange money. Banking institutions are great places to exchange, however in other countries locations can be limited. Figuring out exchange rates, paying fees and having a secure way to check account balances and transfer money are top of mind for the user.
User pain points
1
Pain point
Safe and reasonable place to exchange
2
Pain point
Figuring out exchange rates and how they work
3
Pain point
Exchange fees
4
Pain point
Too much and or not enough cash
Persona: Samantha​
Take a bite out of life
Goals ​
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International wallet
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An easy way to pay
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Monetary tracking
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Understanding exchange rates
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Safe place to transfer money
Frustrations
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Having to much cash or not enough
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Transferring funds
Age:
Education:
Hometown:
Family:
Occupation:
24
B.A in Culinary
Miami, florida
Parents & little brother
Influencer
Samantha is a Food blogger/ influencer who travels to different countries and places to taste and make new foods. She often talks to the locals and tries to find out the best places to get a bite. Samantha wants a safe and easy process to exchange money and pay for products without the hassle of having tons of cash on hand.
User journey map
Persona: Samantha Still
Goal: Find a safe and easy way to access her money internationally while reducing fees and explaining exchange rates
Mapping out the Samantha travel journey gives us a great look into the challenges of traveling internationally and highlights the pain points a specialized app can provide
![Google UX Design Certificate - User Journey Map [Template]_edited.jpg](https://static.wixstatic.com/media/12bd45_6eb798e148124f2489b000d04c14f3ea~mv2.jpg/v1/fill/w_677,h_402,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Google%20UX%20Design%20Certificate%20-%20User%20Journey%20Map%20%5BTemplate%5D_edited.jpg)
User flow
This is the simplest users flow to get the desired result
Wireframes
My goal was to create a simple but aesthetic design. The paper wireframes allowed me to visualize different user flows and through some iteration I was able to come up with layouts that incorporated less on each screen providing a cleaner experience to the user
Low-fidelity Prototype
This lofi Prototype takes you through the basic aspects of how users will navigate the app.
Usability study: Findings
During my research I found that the user flow for the app could be improved. Many users were slow to complete tasks and even were directed to pages that were not within that flow
Round 1 findings​
1
Confirmation at checkout is needed
2
A canceling option is needed
3
Users want a simpler flow from pages
Mock Ups
Before usability study
After usability study
Takeaways
Peer quote: “I like the way the app was structured most things were easy to find and the design and colors go well together.”
What I learned​
I learned so much throughout this project that it’s hard to put everything into a few sentences.
I learned a new application/ program, I learned how to conduct user research, and how to use that information to better my app. But more importantly I learned what it takes to create a working application.