The Gaming Market preliminary
Case Study
Role
UX, UI Designer and UX Researcher
overview
The product: “The Gaming Market” is an all encompassing market for all gaming products from PC, to console, to gaming chairs and accessories. The Market has it all. Hower, this isn’t where “TGM” shines the community that we’ll create via our gaming forms and long form and short form content will bridge the gap between new gamers and experienced vets.
Tools
Figma
Photoshop
The Problem
The problem: Advancing technology has increased the prices of gaming equipment with theses advances the world of gaming have become ever more difficult
The Goal
TGM’s ( The Gaming Market ) Goal is to bridge the gap between new gamers and more experienced gamers. By providing all aspiring gamers the opportunity to buy like new gaming equipment of all classes at a discounted rate and providing gamers with their very own platform
Research
During my research I utilized
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Personas
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Problem statements
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User research
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User journey maps
Before beginning my research, my thoughts were that gaming was only going to keep growing. Becoming even larger than what anyone expected. So, this research was geared towards gamers utilizing secondary research, primary research and interviews
User pain points
1
Pain point
Button placement and inactive buttons
2
Pain point
Button placement and inactive buttons
3
Pain point
Button placement and inactive buttons
4
Pain point
Button placement and inactive buttons
Persona: Justin Mable ​
“A wins a win”
Goals ​
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Get new gaming equipment
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build a PC
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Find products that fit his gaming needs
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Staying within his budget
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Become more informed about building a PC
Frustrations
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Some products are hard to find
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Doesn’t know Where to start
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isn’t sure what the best products are
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Some products can be really expensive
Age:
Education:
Hometown:
Family:
Occupation:
26
BS computer science
Philadelphia
1 brother and 1 sister
Coders for CITI
Justin is a gamer, in his free time he usually plays games like Call of Duty and Destiny 2. He currently has a PS4 he plays games on but Is looking to upgrade and switch over to PC gaming because its been challenging to get the next gen consoles but he doesn't know where to start. He has a good Idea of what he needs but isn’t really sure where he can get the best price to fit his budget.
User journey map
When it comes to tech. Research is a must, finding out what the best products are, how they work and how to install them can be confusing. a specialized App like The Gaming Market provides all the information in one centralized location
Persona: Justin Mable
Goal: Get step-by-step information on how to build a pc/ create a better gaming setup
User flow
User Task: Find products for gaming add them to cart and check out
Home Page
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The home page is a combination of a hero image, descriptions, banners and a video displaying game play and or, a product centered loop
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Goal: To attract users to new and sponsored products while maintaining users attention.
Mockups
Home page
Featured Video
